Our company aims to address the existing gap in financial planning applications tailored specifically for small and medium enterprises (SMEs). Through customer feedback and extensive market research, we have identified the challenges faced by users when using financial planning tools. We recognize the need for a user-friendly and intuitive interface that facilitates easy adoption of financial planning activities on a monthly, quarterly or yearly basis. To meet this demand, we propose a SaaS-based financial planning tool with a per-user per-month subscription model which is built within SAP Business Technology Platform. This flexible approach will allow SMEs to access and utilize the application according to their specific requirements, ensuring cost-effectiveness and scalability.
Leveraging our existing sizable user base, we see an opportunity to expand our services and offerings in the financial planning arena, initially targeting our existing customer base. Additionally, our strong presence in SEA Region provides us with a significant advantage in acquiring new customers for our financial planning tool.